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salon capes
Skip itSoft demand (-7.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Price range
Good$4.49–$34.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,239.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$258K$258K/yr · 319K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf