45
sally makeup kit - the nightmare before christmas
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Good+55.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,343.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Avg price
Bad$8.53avg listing price — sweet spot $15–$100
Price range
Bad$5.68–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$27K$27K/yr · 33K searches
Signals High Returns