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51

salicylic acid

Worth a look

Shows a $3.9M/yr market, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 97Growth 28Conversion 82Competition 9Returns 97Price range 67Avg price 75Brand share 8Review moat 8Quality gap 43

Market size

Incredible$3.9M

$3.9M/yr · 3.0M searches

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.01

avg listing price — sweet spot $15–$100

Price range

Good$6.52–$32.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Review moat

Bad34,581.5

avg incumbent reviews — the moat a new listing must climb

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