50
salicylic acid toner
Worth a lookShows low returns (0.6%), but a deep review moat (21,434 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$5.65–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$403K$403K/yr · 417K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad21,433.67avg incumbent reviews — the moat a new listing must climb