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51

salicylic acid lotion

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 44Conversion 96Competition 8Returns 98Price range 76Avg price 85Brand share 0Review moat 10Quality gap 21

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.5M

$1.5M/yr · 576K searches

Avg price

Great$19.07

avg listing price — sweet spot $15–$100

Price range

Great$8.85–$34.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad30,958.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms