63
safety razor
Launch itA $2.4M/yr market growing +1.3% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 2.3M searches
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$8.02–$81.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,433.67avg incumbent reviews — the moat a new listing must climb