46
rusk thick
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Price range
Incredible$15.80–$17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,039.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 47K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand