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rumi braid
Skip itHigh returns (6.8%) — this niche doesn't clear our bar today.
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Price range
Good$8.06–$33.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$332K$332K/yr · 409K searches
Review moat
Good1,462.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad6.8%return rate — above 5% kills the launch gate