64
round lab sunscreen
Launch itA $2.4M/yr market growing +46.5% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 2.0M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$14.43–$32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.33avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,928.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand