59
rose water
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.9M searches
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.04–$32.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad21,030.71avg incumbent reviews — the moat a new listing must climb