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rose soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Market size
Good$302K$302K/yr · 233K searches
Price range
Good$4.47–$25.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Review moat
Bad10,556.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand