40
rose salve
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Price range
Good$7.05–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,196.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 46K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand