45
rose quartz eye mask
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.13avg listing price — sweet spot $15–$100
Review moat
Great152.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$8.87–$45.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$142K$142K/yr · 115K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-10.3%90-day search growth — must beat 0% to launch