29
rose oil for hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Price range
Good$8.78–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Review moat
Bad26,084.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 65K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand