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rose hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Price range
Okay$4.81–$21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$143K$143K/yr · 61K searches
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,148avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand