42
rose body oil
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$3.70–$29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,428.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 103K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch