58
root touch up
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 2.7M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.79–$31.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Review moat
Bad24,916.59avg incumbent reviews — the moat a new listing must climb