58
root touch up powder
Worth a lookShows a sweet-spot price point ($17.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$755K$755K/yr · 858K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.35–$31.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad18,166.21avg incumbent reviews — the moat a new listing must climb