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rogue avenue perfume
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$63.20avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$380K$380K/yr · 572K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,546.45avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.23–$266.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
Signals High Price