47
rich aunty brown sugar babe perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible92.55avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$38.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$12.29–$117.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand