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rice water shampoo and conditioner
Launch itA $2.3M/yr market growing +14.8% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.5M searches
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Price range
Great$12.33–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,355.15avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand