55
rice bran oil
Worth a lookShows low returns (0.2%), but soft demand (-13.9% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good508.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.51–$34.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$352K$352K/yr · 236K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.9%90-day search growth — must beat 0% to launch