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rhinestone makeup brushes
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.17avg listing price — sweet spot $15–$100
Review moat
Good775.46avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.32–$133.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 176K searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.6%90-day search growth — must beat 0% to launch