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revlon shampoo
Launch itA $21.9M/yr market growing +16.4% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$21.9M$21.9M/yr · 6.8M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$36.33avg listing price — sweet spot $15–$100
Price range
Incredible$26.02–$66.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,948.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand