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revlon colorstay eyeliner
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Market size
Good$475K$475K/yr · 321K searches
Price range
Bad$6.50–$17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,692.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand