45
revlon brush
Skip itA deep review moat (22,766 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$35.00avg listing price — sweet spot $15–$100
Price range
Incredible$20.33–$64.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$174K$174K/yr · 133K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Review moat
Bad22,766.13avg incumbent reviews — the moat a new listing must climb
Signals High Returns