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reuzel hair tonic
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.82avg listing price — sweet spot $15–$100
Price range
Good$9.17–$23.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,193.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$168K$168K/yr · 60K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand