50
retinol body wash
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$321K$321K/yr · 342K searches
Price range
Good$7.62–$22.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,394.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand