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retinol body lotion
Launch itA $4.2M/yr market growing +75.4% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$4.2M$4.2M/yr · 2.1M searches
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$22.54avg listing price — sweet spot $15–$100
Price range
Great$8.96–$59.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Growth
Great+75.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,863.73avg incumbent reviews — the moat a new listing must climb