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retinol 2%
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+147.3%90-day search growth — must beat 0% to launch
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 123K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,182.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.44–$14.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending