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renew her
Launch itA $1.3M/yr market growing +13.2% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.16avg listing price — sweet spot $15–$100
Price range
Great$13.20–$53.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 529K searches
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,742.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand