60
rem beauty
Worth a lookShows a thin review moat (104 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great104.45avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.36avg listing price — sweet spot $15–$100
Price range
Incredible$14.98–$59.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+76.2%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$186K$186K/yr · 441K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand