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refy primer
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$36.53avg listing price — sweet spot $15–$100
Price range
Great$12.75–$66.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,161.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 221K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier