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refillable deodorant
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.57–$33.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,411.11avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Market size
Bad$95K$95K/yr · 138K searches
Brand share
Bad96%top-5 brand share — brand-locked demand