40
reelskin
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.56–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good681.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 115K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier