54
reef safe sunscreen travel size
Worth a lookShows low returns (0.6%), but soft demand (-7.6% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$16.85avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.14–$28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$562K$562K/yr · 492K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad6,445.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch