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Worth a lookShows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Price range
Great$7.95–$35.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.2%90-day search growth — must beat 0% to launch
Market size
Good$602K$602K/yr · 175K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,382.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand