65
redken
Launch itA $13.6M/yr market growing +19.9% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$13.6M$13.6M/yr · 4.8M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$33.38avg listing price — sweet spot $15–$100
Price range
Great$7.12–$80.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,888.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand