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redken hair color
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good$5.32–$42.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Market size
Okay$138K$138K/yr · 545K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,439.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand