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redken frizz dismiss conditioner
Launch itA $3.3M/yr market growing +18.5% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.3M$3.3M/yr · 557K searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.63avg listing price — sweet spot $15–$100
Price range
Incredible$25.93–$47.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,403.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand