56
redken extreme
Launch itA $1.7M/yr market growing +2.9% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 804K searches
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Price range
Good$8.77–$24.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,514.42avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand