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redken all soft shampoo and conditioner
Launch itA $3.1M/yr market growing +13.2% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.1M$3.1M/yr · 791K searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.08avg listing price — sweet spot $15–$100
Price range
Great$9.58–$45.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,677.31avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand