46
red scrunchie
Skip itPrices mostly outside the sweet spot ($4.84–$12.87) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,683.72avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.74avg listing price — sweet spot $15–$100
Market size
Bad$49K$49K/yr · 102K searches
Price range
Bad$4.84–$12.87cheapest to priciest tracked listing — scored on the share inside $15–$100