53
red lip stain
Worth a lookShows low returns (1.4%), but a deep review moat (28,553 avg reviews) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Price range
Okay$1.05–$20.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$109K$109K/yr · 176K searches
Review moat
Bad28,553.12avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand