45
red lip liner
Skip itPricing outside the sweet spot ($6.06 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.15–$20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$94K$94K/yr · 166K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,632.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.06avg listing price — sweet spot $15–$100