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red henna
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.40avg listing price — sweet spot $15–$100
Review moat
Okay2,117.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.17–$20.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 182K searches
Brand share
Bad94%top-5 brand share — brand-locked demand