50
red henna hair dye
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.45–$29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,208.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 79K searches
Brand share
Bad95%top-5 brand share — brand-locked demand