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red eyeshadow
Skip itSoft demand (-0.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.16–$25.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Market size
Okay$120K$120K/yr · 292K searches
Review moat
Okay3,813.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand