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red eyeliner
Skip itPrices mostly outside the sweet spot ($1.15–$12.82) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,828.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 210K searches
Avg price
Bad$6.22avg listing price — sweet spot $15–$100
Price range
Bad$1.15–$12.82cheapest to priciest tracked listing — scored on the share inside $15–$100