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red clay powder
Worth a lookShows searches that convert (13.1% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.04avg listing price — sweet spot $15–$100
Growth
Good+53.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.72–$29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 47K searches
Review moat
Okay3,574.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf